I created these ads for Zanussi Thailand, in the land of smiles, while working for an ad agency in Bangkok. The client wanted a change of emphasis in their advertising to highlight the Italian heritage of the Zanussi brand – as its origin and background was not well known in the region. Deciding to have a little fun with the creative, I took stereotypical Italian characters from the worlds of movies and sport, and used them in a way that even in Thailand, was a bit risky.
With paper going out of fashion in some organisations, it’s good to know that it is proving highly resilient and highly in demand, in others.
Designing and overseeing production of the 2016 UCD School of Medicine Yearbook for Perigord was an interesting experience. With a brief to be as creative as possible with the 260 page book and push the production values beyond the norm, the end result turned out to be a pleasant surprise for all concerned.