Conceptual Design and Art Direction

I THINK.

From the initial meeting to the agreed creative and strategic brief, the ability to quickly focus in on the big picture and main objectives are key to a successful and efficiently handled project. Experience is what makes the crucial difference. I have that experience and it can be counted in decades.

I CREATE.

I never start a job by staring at a blank page. I research. I prepare. I write. I scribble. I doodle. And if needs be, I call up my trusted collaborators and meet in a coffee shop to brainstorm and strategise. Because I’m not a decorator, every project I do has an idea behind it. Unless of course, somebody paid me not to!

I DELIVER.

When all the groundwork has been done. All the plans carefully are in place,  creative approved and ready to go. The baby has to be delivered. Great design, ideas or campaigns can still falter even at the last stage, if not brought safely to life by a safe pair of hands. This again, is where experience makes a real difference.

ABOUT ME

I’m Derek Redican – an Art Director / Designer / Digital Artist who has spent many years working at large international and small local agencies in Ireland, the UK, Europe and Asia. Now operating as in a freelance capacity as REACT Studios, my more than 30yrs experience in advertising and design also comes with exceptional credentials in both direct and integrated marketing.
I can offer a wide spectrum of creative skills and services and like nothing more than to taking projects far beyond client expectations. A regular collaborator with other senior professionals whose skills compliment mine, I get a kick out of mixing it up with all kinds of creative and strategic talent to produce great campaigns for as wide a range of clients and industry sectors as possible.
Photoshop
100%
Illustrator
90%
InDesign
90%

"Content precedes design.
Design in the absence of content is not design, it’s decoration."

JEFFREY ZELDMAN

Some Fun Facts

Cups of Coffee Since 2012
Projects Delivered
Satisfied Clients
Creative & Marketing Awards

Services

Design

Design

The world is full of decorators but I like to design the way it was meant to be. Grounded in an idea. This approach requires real thinking and takes a bit longer. But the results are usually on a level far above the norm.

Art Direction

Art Direction

When your approach is always based on a strong core idea, this applies to the way you tackle even the trickiest of advertising briefs. A great concept coupled with sharp design and creative, will always result in a great campaign.

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Copywriting

Copywriting

Writing. What everybody thinks they can do well. But when you see campaigns that have been expertly conceived and crafted by a true copywriting expert – it can change what everybody thinks.

Orchestration

Orchestration

When a project is being created for a whole range of media, you need someone at the very centre of the creative process to orchestrate all the various elements into a seamless rollout.

Collaborators

Copywriters and Strategists

Copywriters and Strategists

Where the content starts

I work with a selection of Copywriters skilled in expertly worded print and design copy, short and witty advertising copy or incisive and seo rich online copy. My strategic partners can put together detailed strategy proposals for any kind of campaign, on or offline or both.

Designers and Finished Artists

Designers and Finished Artists

Constructing the work

With bigger projects, it can take more than one individual to implement all elements of a project. Which is why I have several specialists on call whenever I need them.

Photographers and CGI Creators

Photographers and CGI Creators

Creating the WOW stuff

When truly original visuals are required to take a campaign to another level. These are the people I turn to, to make the visual experience truly unique.

Twitter

Testimonials

Contact me

Contact Info

  • Dublin and Newbridge, Kildare
  • +353 089 452 5841 / +353 087 238 5119
  • derek@reactstudios.ie
  • www.reactstudios.ie