Project Details
NordMende is a kitchen appliance brand that originated in early 20th century Germany. Exclusive European rights are held by the KAL Group in Ireland who have returned it to market prominence. With REACT’s assistance, NordMende was rebranded in 2013 with an update of the brand marque, tagline and a comprehensive suite of marketing materials and activity across all media. This new 2019 campaign in press, online, radio and TV is a further evolution of the brand strategy to uplift its image as a now, leading contender in the kitchen appliance market. The project involved not just developing a new approach to kitchen appliance concepts and environments but a new process for creative production.
- Client: KAL Group
- Tasks: Concept, Design & Development
- Website: www.nordmende.ie
