As anyone who has ever worked on a catalogue knows, it is a very involved and labour-intensive task. From organising and creating images for the products and content, to being scrupulously diligent in making sure that not a single detail has been overlooked or a mistake has escaped the continuous and rigorous checking process. And that is after the design process has been completed – which has its own challenges.
So given all the hurdles that were jumped, I’m particularly pleased at how this catalogue for NordMende turned out. It is by no means the most original catalogue in the world, but it is clean and clearly laid out and set up a very solid base for the brand’s very first printed product catalogue. And I know the client is very proud of it.