Project Description

Volunteer recruitment and fund raising Direct mail & Social Media campaign targeting veteran volunteers
to get them to sign up for a brand new project starting in 2013 for the Niall Mellon township Trust.
The DM drove recipients to the NMTT Facebook page to upload a picture of themselves with their
activated, green snaplight to confirm their signup. The campaign had a huge response
and filled their signup quota with almost €2m in revenue.

This campaign won one gold and three silver awards at the An Post Direct Marketing Awards for Best Direct Mail, Best Integrated Campaign,
Best Aquisition and Best Strategy.

Project Details

  • Client: Niall Mellon Township Trust
  • Tasks: Concept, Design, Strategy & Development
  • Website: www.melloneducate