Project Details
A B2B Direct Mail and online campaign targeting independent insurance brokers and financial advisors. The objective of the campaign was to promote awareness and sign-up for Pension Source’s new online pensions portal, designed to help make online control of pension services extremely easy. Recipients were driven to a Microsite incorporating informational video and registration for a launch seminar event.
Other Contributors:
Jenny O’Brien (Digital), Gail Armstrong (Illustration)