Project Details
A Direct Mail piece designed to secure meetings at large companies with a company car fleet for the Audi Fleet Sales team. Fleet Managers at large companies all over Ireland were targeted with the objective of securing a meeting for Audi’s Fleet Sales Dept. The mailer contained a small box of ink cartridges which fit into their specially designed Audi fountain pen. The pen was given as a gift to any of the Fleet Managers who agreed to a meeting.
