This print campaign for Zanussi is over 20 yrs old – but has a little story behind it that still makes me smile today.

I created these ads for Zanussi Thailand, in the land of smiles, while working for an ad agency in Bangkok. The client wanted a change of emphasis in their advertising to highlight the Italian heritage of the Zanussi brand –  as its origin and background was not well known in the region. Deciding to have a little fun with the creative, I took stereotypical Italian characters from the worlds of movies and sport, and used them in a way that even in Thailand, was a bit risky.

Read More